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Research papers

Pre market evaluation of new consumer durable brands in Asian markets

This paper outlines the challenges in developing a reliable methodology for pre market evaluation of consumer durables in Asian markets. It looks at issues such as:Response errors due to gratuity and over claim, common in Asian markets....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar
Company: KANTAR TNS Malaysia
April 20, 2010
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Citation

Srinivasan, Agarwal, Arie Stiawan and Vijayakumar (2010a, April 20). Pre market evaluation of new consumer durable brands in Asian markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pre-market-evaluation-of-new-consumer-durable-brands-in-asian-markets


Research papers

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way
Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan
Companies: KANTAR TNS Malaysia, Unilever
September 22, 2009
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Citation

Mediratta, Suhirman and Srinivasan (2009a, September 22). Evaluating social mission projects in emerging & bottom of the pyramid markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluating-social-mission-projects-in-emerging-bottom-of-the-pyramid-markets